Logotype and visual identity

School assignment

Guided by: Eva Wilsson at Medieinstitutet

Brief: Create a visual identity and logotype for your home town. Find what is unique about it and communicate this. Use local references, humor and dialect if you want. The logo should work in a digital era in terms of clarity, simplicity and responsiveness. Don't feel locked in how municipal logos usually look – on the contrary! – create something new as you want to see it.